News Room

Trust is the lifeblood of commerce, and in Africa, it has always been rooted in community, reputation, and relationships. When buyers and sellers know each other, they feel confident in the transaction. But as trade moves into digital spaces, replicating that trust becomes one of the biggest challenges for online marketplaces.

FOR IMMEDIATE RELEASE

Africa has long been positioned as a consumer of global goods and services. Yet, the reality is that African businesses — from artisans and small manufacturers to service providers — have products and stories that deserve a global audience. What’s missing are the platforms that connect them seamlessly to the rest of the world.

Africa’s youth are its greatest asset. With a median age of just 19, the continent is home to the world’s youngest population. This demographic shift has profound implications for the future of the digital economy. Young Africans are mobile-first, eager to learn, and highly entrepreneurial, positioning them as the driving force behind innovation and digital adoption.

Small and medium-sized enterprises are the backbone of Africa’s economy, contributing up to 80% of employment in many countries. Yet, when it comes to digital visibility and marketing, these businesses are often left behind. Advertising on global platforms is expensive, complex, and designed for big brands with deep budgets. SMEs are left trying to stretch limited resources while struggling to reach customers in meaningful ways.